Cycling 'lifestyle' brand Rapha, yesterday announced it was selling a majority stake to a company set up by the grandsons of Walmart founder Sam Walton. Surprisingly, the upmarket cycling apparel retailer is being bought by the heirs of the supermarket chain known to 'pile it high, watch it fly'.
Rapha, whose jerseys start at £75, have agreed the sale for a reported £200million. Best known for their recent partnership with Team Sky, clothing the likes of Chris Froome, the company currently has a turnover of £67 million a year.
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