Emily Chappell, the former cycling courier, started making a name for herself last year when she published her first book, What Goes Around. Not content with cycling round the world and crossing Alaska on a fat bike (in winter), she then entered and was the first woman finisher of the Transcontinental bike race this summer. 

Now she’s out and about promoting ultra endurance cycling events to women with snappily named The Adventure Syndicate. It’s an organisation she founded which aims to challenge perceptions of what women are capable of and to promote inclusive role models for them. She was a big draw at Velo Vixen’s Hub at this year’s Cycle Show at the NEC. And last week she could be seen hosting an event at Rapha’s central London store in Brewer Street where she invited five women to talk about their achievements on the bike.