A few years ago three cycling obsessed geeks, two American and one Australian, published the Velominati Rules. It was a tongue in cheek manifesto of how a road cyclist should be, laying down the law on how to dress, ride and behave on the bike.
Probably their most famous rule has become #5: Harden the Fuck Up, a motto that has been liberally plastered over mugs, jerseys and posters as well as being shouted out on many a club run. In honour of that phrase they have now published a book that celebrates the toughest cyclists of all time.
Read MoreThe Rouleur Classic moved to a new home this year in the Art Deco splendour of Victoria House in Bloomsbury Square. Having set the bar so high last year we were intrigued to see if "The world's Finest Cycling Exhibition" could pull it off a second time round. The opening night kicked off with copious amounts of complementary refreshments which were appreciated, not only by the punters, but by the Rouleur staff headed by Ian Cleverly. The night was hosted by Ned Boulting who interviewed some star speakers including Sir Dave Brailsford (launching the new Team Sky/Castelli kit), Christian Proudhomme and Jan Ullrich.
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