A high performance car brand and the emissions-free pursuit of cycling may seem like strange bedfellows. But in recent years Maserati, the luxury sports car manufacturer, has been sponsoring high profile cycling events like the Tour de Yorkshire, the prestigious Rouleur Classic and the vintage cycling festival, Eroica Britannia. It even has a former professional bike racer, David Millar, as an ambassador. We spoke to Peter Denton, general manager of Maserati Northern Europe, to find out why.