Ride Velo decided to visit the hippest bike shop in London, Brick Lane Bikes. We wanted to find out how and why, ten years on from its inception, this is still the go-to establishment for single speed, fixie and vintage aficionados. 

When ex-bicycle courier, Jan and his partner Feya, decided to bite the bullet, stop talking about it, and set up a bike shop back in 2006, Brick Lane was a different place to what it is today. Back then no one had heard of gentrification, beards and plaid shirts were still the preserve of the lumberjack and the area was better known for bagels and bandit territory. Since then it’s evolved into the beating heart of the hipster. Shoreditch urban living has become something to aspire to rather than run away from.